According to reports, Facebook will announce its rebranding at its annual Connect conference next week. edgeSimilar to the way Google became Alphabet, this move clearly aims to cover all of Facebook’s growing interests, in addition to Facebook’s social media platform, but also Oculus VR, Instagram, and WhatsApp.
In addition to all these brands, the new name-whatever it is-will also include CEO Mark Zuckerberg’s growing interest in building a meta universe. According to reports, the company plans to hire up to 10,000 employees in Europe to build this meta-universe. CNNIn July, Zuckerberg told The Verge that he believes the company “will effectively transform from what people think we are primarily a social media company to a Metaverse company.”
Metaverse can have many things, but in this case, it is a shared social space that uses VR (thanks to Oculus), AR and Internet access. Like many technological innovations, the name originated from dystopian novels, but it is a ubiquitous buzzword—Epic also wants to participate.
In addition to Metaverse, the name change may be a wise move, because Facebook as a brand is not particularly healthy now.From the Cambridge Analytica scandal to the exposure of the company led by the whistleblower this year Various failures In order to protect users and the society itself from the bad influence of its platform, a shiny new name may be exactly what the doctor asked for.
The Connect conference is scheduled for October 28th.