Activision lags behind, Blizzard and Kings flourish in the third quarter

Activision Blizzard released Financial report for the third quarter, Demonstrating that a highly fragmented company uses its patchwork nature to increase its wealth as it prepares to release its annual flagship product soon. It also broadly shows how the company operates in general.

In its third-quarter wealth disclosure summary, the language used in the financial report referred to each department of Activision Blizzard-Activision, Blizzard, and King-as a “department”, which makes it easier to track the source of funds than usual. Many generals. In short, Activision Blizzard’s net income increased from US$1.95 billion in the third quarter of 2020 to US$2.07 billion in the third quarter of this year. But where the money comes from is the interesting part.

As far as Activision is concerned, financial data shows that a company is in holding mode, waiting for the next major announcement. Although this part of the company’s revenue has increased so far this year, the quarter itself is lagging compared to the third quarter of last year, thanks to the launch of the recently released Tony Hawk’s Pro Skater 1+2 theater, and population Was blocked. At least this year, the figures show that a department is all concentrated on one franchise, Call of Duty, and therefore, when the next entry in the series, Vanguard, is released, a holding pattern is revealed. With the game’s release time, Activision seems to be betting on a strong performance in the next quarter.

At the same time, Blizzard and King both achieved year-on-year growth of about 20%, which helped to promote the company’s overall small growth this quarter. Blizzard’s release of “Diablo 2: Resurrection” promoted the success of this market segment because its first week of sales was “the highest record for the company’s remake.” King also broke the quarterly record, and the content in “Candy Crush Saga” and “Farm Hero” was updated more frequently and was cited as a source.

Although Activision Blizzard has slightly increased this quarter, it is still responding to toxic company culture and California lawsuits for workplace bullying, harassment and gender discrimination.