75% of the time by 2021, the biggest new PC release this year is Amazon Gaming. Did you see it?
Today, New World has attracted 801,642 players online at the same time, and this is the fourth day it went live. And count. This is the most of all new games on Steam in 2021. It should register a higher number this weekend, when the number of people logging into Steam will be the largest. Concurrent players are not a scientific indicator of popularity and sales (sometimes thousands of players have been hanging out) Long server queue), but it is a useful basic indicator of what people are playing now. A large number of them are playing in the new world.
(For those who like scoring, Valheim is the second largest release, reaching 498K concurrency in February and finally selling at least 8 million copies.)
We now live in a world where the website where you buy replacement electric toothbrush heads manages one of the most popular PC games in the world.Amazon has won a big win in the underserved MMO market, providing a rare alternative to World of Warcraft. Its fans have been Faction balance And other issues motivate people to look for greener pastures.
Shipwreck before the new world
The early success of the new world is more noteworthy for all the pain and wrong beginnings Amazon faced when trying to break ground in the gaming industry. (Disclosure: I worked at Amazon Games for four months in 2015-16.)
Let’s review this difficult history:
Release time: May 2020
Closed: November 2020
This free third-person competitive hero shooting game is clumsy Unpublished Enter the closed beta Rear It starts before it shuts down completely. “From the beginning of the game mode, most of Crucible’s content is like a misguided effort,” Morgan wrote in our review. “Crucible’s battle is very slow, and the explosive gluttony is difficult to read up close. The majestic assault rifles and machine guns sound like they are firing marbles. Neither the NPC nor the player will respond to damage… there There are too many archers who can do what the crucible can do better.”
Untitled LOTR MMO
Cancel before release
Amazon is producing Surprisingly expensive The TV series “Lord of the Rings”, let you first understand his interest in game creation.It cooperated with Los Angeles-based Athlon Games to develop LOTR MMO in 2019, but has That The company was acquired by Tencent this year, and its development has stalled. Amazon said in April: “We like the Lord of the Rings IP and are disappointed that we will not bring this game to customers.”
The MMO will be set as “Long before the events of “Lord of the Rings”, exploring the land, characters and creatures that fans of the Tolkien universe have never seen before,” but we have never caught a glimpse of what this looks like. Surprisingly, Amazon once had two parallel MMO projects in production.
Release time: January 2019, on the host
Closed: July 2020
This Amazon Prime Video partner is a somewhat ambitious cross-media project-a “episode” racing game that integrates the actual full-screen footage of the show into the game itself, and pre-orders gameplay through various challenging clips.but Some comments Actually complained that the game “spent too much time on camera”, which is different from the excessively long cutscenes in the Kojima game. Like Crucible, a large number of alternatives of this type are of no avail in this case.
get rid of
Release time: December 2016 as an open alpha
Closed: March 2018
Breakaway incorporates many popular elements of that era: character-based 4v4, MOBA-style symmetrical arena games, full of energy boost, but a ball battle is conducted in the center. This is Amazon’s attempt at e-sports, but like many other competitive games in this era, it has failed to escape the long shadow of Dota 2, LoL and Rocket League.
In addition to these four closed projects, a Bloomberg report in January (“Amazon can make almost anything-except a good video game”) revealed that Amazon Games cancelled two other games, code-named Nova (a kind of MOBA) and Intensity, which were cut in 2017 and 2019 respectively. This article quoted two sources from Amazon who claimed to spend each year 500 million U.S. dollars to create Amazon’s game project.
After many failures and setbacks in the game, we achieved success. Be proud of the team’s persistence. View frustration as a useful obstacle to promoting learning. No matter what your goal is, no matter how difficult it is, don’t give up. @playnewworld (1/2) https://t.co/LK0VUdCSS9October 1, 2021
It is not uncommon for game publishers to cancel projects in development. Even for long-term giant studios like EA and Ubisoft, it is not uncommon for new games to receive a cold reception. But as a newcomer to the game industry, and also a ubiquitous global giant, Amazon’s efforts have been severely judged, which is different from the cold reaction Google faced on its Stadia project. For many gamers and industry commentators, Amazon’s failure confirmed the view that money and scale alone are not enough to break into this creative industry that is known for its capriciousness.
Until now, maybe.
Leaving aside the question of queuing, the road to the early success of New World was paved by two things: these four outstanding failures, and the decision to postpone New World four times (May 2020 is its first announced release date. ). But most importantly, I think it just entered a hungry market: MMOs are unique in that they can bring groups of friends back together, as we reported in September, Desire for alternatives to World of Warcraft Visible in the guide.
It will be interesting to see how the New World maintains its famous greedy gaming population. I suspect that we will start to see complaints at the end of the game in the next two weeks, because diehards have reached the upper limit.And the year is not over: it may be Battlefield 2042Launched in November.