ArenaNet and Undead Labs founder Jeff Strain opens a new studio

Industry veteran Jeff Strain opened Possibility Space, a new game development studio that uses remote work to attract talent from all over the world.

Strain is a former Blizzard developer who co-founded ArenaNet, the studio behind Guild Wars, more than 20 years ago. He also founded the studio behind Undead Labs Attenuation state Microsoft acquired 2018. Possibility Space has also gathered some impressive talents, including former developers from Campo Santo, Ubisoft, Insomniac, Double Fine, BioWare, EA, etc.

“We think this is the right time to create something new-a studio built from the ground up to meet the changing needs and perspectives of players and developers,” Strain wrote in a press release. “Like many others, the past year and a half has been a stressful time for me. Although I am grateful for the safety of my family, the anxiety, fear and isolation of the past 18 months are sometimes almost unbearable. Fear and isolation are the catalysts for Possibility Space. This is a modern game studio where we are creating a happy game. This has been my dream for many years.”

The anxiety related to COVID-19 seems to have inspired Strain to turn Possibility Space into a “distributed game development studio”, allowing “developers to live and work anywhere.” Although the company welcomes remote work, Possibility Space will be located in New Orleans, Louisiana.

Some of the talents who joined Strain at Possibility Space include Jane Ng, the former chief environmental artist of Firewatch, who also served as the artist of “Half-Life: Alyx”. Ng is the visual director of Possibility Space. Liz England, who was the chief designer of Watch Dogs: Legion and Sunset Overdrive, will join the studio as the narrative system design director. Jumping from game media to game development, former Waypoint editor-in-chief Austin Walker will serve as the IP director of Possibility Space.

In addition to the promise of remote work, which opens the door for developers all over the world, Possibility Space also aims to provide services to underserved communities where its developers may live.

“[Possibilty Space] Built from the ground up as a distributed studio, allowing employees to live where they want to live, work where they want, and at the same time support the communities they like,” reads the press release about the studio. Located in New Orleans, Louisiana, the studio is also dedicated to identifying, mentoring, training, and hiring individuals from underserved and neglected communities and backgrounds. ”

Today‚Äôs news is released two months later Strain calls on the game industry to establish a union In view of the ongoing lawsuit against Activision Blizzard, the reason is “enough.” In the open letter Strain said, he also said that he welcomes his employees to join the union and that they have his “full support”.


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