Bandai Namco is working on the brand again. Don’t worry, it will not change back to Namco Bandai. No, it just gave up its logo (the orange 021 C and the good ol’ Process Yellow made the rich Pantone 185 C), and instead used the painless word balloon wordmark.
In a statementAccording to the company, the outgoing logo “expresses the integration of Bandai and Namco in the integration of the two companies”, although not necessarily in this order, as early as 2006. “It will be replaced with a new logo that reflects our new purpose.”
Sooooo…what is the new purpose? If your bingo card says “Fun for All into the Future”, please go to the desk to claim the prize. “Bandai Namco’s existence is to share dreams, fun and inspiration with people all over the world,” the company said in the same statement.
“By connecting people and society by enjoying unique entertainment products and services, we are working hard to create a better future for everyone,” said Yi. This puts a lot of burden on Wukong, but he will do it.
So, in any case, it is now a text balloon in Bandai Namco, which will take effect in April 2022. In response, Bandai Namco said that the balloon is a tribute to “Japanese manga culture that is so popular everywhere.” Bandai Namco is an important stakeholder in this culture, with franchise rights to Dragon Ball, Gundam, Naruto, and several other anime and manga.
Despite this, some fans don’t seem to be digging into it. Kotaku Friday morning Point out Users on 2ch, Japan’s largest bulletin board, cast a shadow over the new look of Bandai Namco:
“It looks like a Twitch logo,” said one (also for me). “And the orange logo is so nice,” another said. And, for most of us, “It’s okay. I really don’t care about the logo.”