Bruce Willis sells his likeness to a company so his ‘digital twin’ can star in movies and commercials

Retired action movie star Bruce Willis has become the first Hollywood actor to sell the rights to his image and likeness to a company that uses artificial intelligence-powered deepfake technology to create films and commercials.

deep cake (opens in new tab) Said they hired a “digital twin” of the Die Hard actor so his digital portrait and voice could be superimposed on the body avatar so the star didn’t even need to be on a movie set.from star wars (opens in new tab) only weird videos online (opens in new tab)deepfake technology can change video content in terrifying and exciting ways.