Cookie Run: The sudden popularity of Kingdom, explained

The first time I saw my little gingerbread cookie running for its life, its legs were thinner, and this image remained in my mind.I can’t stop thinking Cookies: Run the KingdomThe mobile game created by Devsisters has become a hot game-it is currently the first game in the RPG section of the Apple App Store, and it also has a thriving fan artist community. As a derivative product of the larger Cookie Run franchise, the latest version of the series combines classic town building games with platform games with real-time combat elements.

If it sounds like a lot, it’s because it does. In this not-so-small, free mobile gashapon game, there are actually a lot of things to do. Players design and build a town and play through levels, collecting rewards for the luck of players who can scroll and try to unlock new characters. The game was released in January 2021, attracting a large audience, and even classic Sega characters such as Sonic and Tails were added to the game.

Cookies: Run the Kingdom The most famous is its cute (and sometimes sexy) cast-you guessed it, all of them are cookies! There are wine-flavored cookies, red velvet cookies, and even avocado cookies. The game combines absurdity and cuteness to create something completely unique.

What is Cookie Run: Kingdom?

exist Cookie Run: Kingdom You mainly do two things: run and build a kingdom. Although the game draws characters from earlier entries in the franchise, you don’t need to play other games to understand what’s going on. When you enter the game, you will see a charming gingerbread town full of buildings and unlocked cookie characters. In the city, you can build attractions and facilities for your cookies, such as houses, cafes, and gardens. From there, you can enter a center where you can select levels for the “run” part of the game, including platforms and battles.

Image: Devsisters via Polygon

Horizontal part Cookie Run: Kingdom Much like popular mobile games, Temple Run. You press the button to jump and slide, avoiding obstacles, because your cookie will automatically roll forward. Although the platform elements are limited, most of your time playing the level will include fighting with your cookie team in real-time battles against various dessert-themed enemies. Throughout the game, you will unlock cookies with different roles such as attacker, defender, and healer. It’s up to you to build a balanced team to fight the scariest cake monsters.

When you pass the level, you will receive different rewards. You can use these rewards to build or upgrade your kingdom’s buildings, upgrade your cookies or spend on gashapons. It all fits: to upgrade your cookies, you must upgrade your kingdom. And to upgrade your kingdom, you must upgrade certain buildings, add decorations, and pass certain levels (this requires upgrading your cookies to the proper strength). These achievements also drive the development of the main story as your gingerbread cookie team struggles in the cookie kingdom.

How do you unlock new cookie roles?

Because this is a gashapon game, you use a fictional “jewel” currency gambling to get your cookies. In the gashapon, you can use this game currency-you can earn by clearing levels and completing game tasks, or you can buy it with real money-to get random chances to unlock cookies or soul stones (you can upgrade your fighters) . Generally speaking, the stronger the cookie, the lower your chance of getting it in the gashapon. It is also similar to a loot box in which players can spend game currency (which can be earned or purchased with real money) to shoot their favorite characters.

When you “roll” or gamble for a character, you will see a cutscene in which a magic witch rolls out the dough. Then you use a magic cookie cutter to put the dough into the oven. The furnace door opens and shows what you have won. This is a satisfying mechanism, and I find myself wanting to go back to peak dopamine every few days or so-it’s a bit scary! And the chance of scrolling certain characters is usually very low. For example, under a normal banner, the chance of scrolling and getting the popular character moon rabbit biscuit for defense is 0.090%.

Hollyberry Cookie stands in the middle, preparing for promotion.

Image: Devsisters via Polygon

There are multiple ways to use in-game currency to obtain cookies, and the method of conversion to real money may vary. This masks the actual cost and makes it easier for people to continue to consume. There are many ways to spend real money in exchange for various building and upgrade resources, soul stones and gashapon-related privileges-such as increasing the probability of successful checks. Like other games in this model, some of these bundles are time-sensitive and difficult to distinguish from free items.

Cookie Run: Kingdom It is indeed easy to earn gems in the game. Levels that can be completed in less than a minute can earn you 100 gems. Players can also get rewards for completing tasks and the achievements of certain city builders. When I actively clear the level, I can get 3000 crystals every day, in addition to the magic cookie cutter, I can use it instead of the gem roll. I managed to get 31 cookies in a few weeks—many of which were powerful premium cookies—without spending real money. In other words, the probability of getting any single specific cookie is very low-you can get some good cookies, but this requires some work, and you won’t get all of them at once. Upgrading them requires more work.

Cookie Run: How did Kingdom become so popular?

Cookie Run: Kingdom Immediately after another breakthrough success, Primordial shock. like Primordial shock, The game uses free gashapon models and popular characters.There is overlap between the two fandoms-a quick glance at my server will reveal that many people named their kingdoms after themselves Primordial shock Characters and towns, which means that players are likely to come to this app as fans of Genshin Impact.

User at TikTok also pointed out Out which one a big part soul fan Just left the game Cookie Run: Kingdom, Because some players are dissatisfied with the anniversary rewards soul. Now the joke of the fans is Cookie Run: Kingdom Actually gives the player what they want One TikToker even said Start the game after playing soul It feels like “in a proper healthy relationship” for so long.

this Cookie Run: Kingdom Fanaticism is booming.Some People draw their beloved cookies As a human being like Vanilla Cookies Or almond cookies.The art is often widely circulated, and one of the almond cookies art video has been obtained TikTok has more than 3.4 million viewsThese cookie characters are a popular choice for fan artists because of their detailed anime-like designs and a wide variety of them. For example, almond biscuits have a gray demeanor and cool windbreaker. Sea Fairy Cookie is really beautiful, her little mermaid costume.

Others like to rank cookies in TikTok based on stupid indicators, such as How silly cookies look when mining. Others associate the game with other recent memetic trends.For example, people made Squid game and also Triangle Rune Memes. Beautiful music from Cookie Run: Kingdom Often played in the background of these videos, but also began to spread in other TikToks not related to Cookie Run.

The frenzy surrounding the game shows how much people like these cookie characters. The concept of the game is relatively easy and simple, right? You play these cookies and fight monsters. But the real attraction is to collect cookies and watch how satisfying they are in your town-they can sit by the campfire or play on Sega’s small arcade cabinet.

But there is also controversy in the Cookie Run fan community. There is a common concern in fandom, and that is whitewashing-the term refers to when artists lighten the skin color of the characters in their fan art-biscuits. Race is not officially recognized in the Cookie Run world, however, cookies come in many colors, and fan artists use it as a starting point for drawing them as people.Now there is one People’s trends The “un-whitewash” Cookie Run art darkens the skin tone of humanized characters.this Video from user Whitewashfixer The show artist darkened the skin tone of Herb Cookie art, and it has been viewed approximately 1.3 million times.

What do cookies in Cookie Run: Kingdom eat?

Cookie Run: Kingdom’s With the update of the game, the movie world will continue to grow every season. While playing the game, you can deal with multiple battles-each battle has its own cast, storyline and series of levels. The main story tells about GingerBrave, a gingerbread man cookie. He wields a candy cane like a sword. He wants to make a home for all cookies. But the existence of these vast worlds seems to only raise more questions about their lives—especially one question: Do cookies eat other cookies?

We know some cookies, such as the Dark Witch (her style is similar to Marlene Ficent), and believe that cookies are for eating. However, it seems unwelcome to eat other biscuits, because GingerBrave’s entire crusade was to ensure the happiness and prosperity of all biscuits.biscuits Do Eat and drink other things. Champagne Cookie uses wine to heal his team members. He seems to like a glass of wine or champagne. (You can also build your cookie bar in the city.)

However, the line between cookie and non-cookie is starting to blur. In the city, you will make fudge, bread, donuts, cakes and other sweets for your biscuits. Although they don’t bake biscuits, they are definitely part of baked biscuits, so they are a bit suspicious. Cookies do not bake other cookies. All cookies are made by a faceless magic witch who uses special cookie cuts and a magic oven to make cookies. So, in the end, it seems that there is no official cookie cannibalism.