EA CEO Andrew Wilson called NFT and “play while playing” games the “future of our industry”, but when asked about this topic in the company’s financial report, he added, “It’s not enough to figure out how this will work now. It’s too early” to call this week.
“I think that in the context of the games we create and the on-site services we provide, collectible digital content will play an important role in our future,” Wilson said. “So, it is too early to draw conclusions, but I think we are in a very advantageous position, and we should expect us to think more innovatively and creatively on this on the basis of moving forward.”
EA has not formally set foot in NFT and “game earning”, or the blockchain field that has been growing in the past few years. “Play to make money” games usually require players to pay upfront fees through cryptocurrency to play the game and collect unique in-game items. These items can then increase in value and be sold to other players. It is very common for players to also invest in the development of the game, because their investment in the game will increase the overall value of the game.
Recent EA Work list Including “NFT” and “blockchain” in the description indicates that the company is at least aware of the surge in popularity of this type. The senior director of the company’s competitive gaming brand’s post read: “We provide EA in game subscriptions, our PC storefronts and platforms, competitive games (including FIFA, Apex Legends and Madden NFL), and new business opportunities, including fantasy sports, block Chain and NFT etc.”
Earlier this week, Ubisoft announced its plans to develop blockchain games on its earnings call.CEO Yves Guillemot called blockchain gaming a “revolution” in the industry, according to reports IBTimes“We want to be one of the main players there,” Guillemot said.
In recent months, NFT and blockchain games have been controversial targets. Steam bans blockchain games on its platform; Epic embraces them. A blockchain game inspired by the squid game, which may or may not exist, was cancelled when its creator pocketed 3.38 million US dollars in supporting cryptocurrency.