EA CEO enters FIFA: ‘Four letters in front of the box’

Last year EA announced that it would be rebranding the long-running FIFA series. Reports at the time suggested that FIFA wanted too much money, EA executives were increasingly aware that games were more important than licensing, and the cherry on top of the cake came when EA trademarked “EA Sports FC”.

EA’s current licensing deal with FIFA means we’ll see FIFA 23 later this year, but otherwise?things look risky, and New report from VGC To quote CEO Andrew Wilson at an internal meeting last November — shortly after the news became public.