EA Sports FC trademark hints at FIFA’s new name

Earlier Thursday, EA Sports executives said that the company is reconsidering its naming rights agreement with FIFA and may rename its best-selling football series. Some new trademark applications in Europe may point to names in the minds of publishers.

EA Sports Football Club Was just submitted to British Intellectual Property Office with European Union Intellectual Property OfficeIn both cases, the brand is aimed at computer game software and online computer game entertainment. The United States Patent and Trademark Office does not have any applications or registrations for this trademark. EA’s European paperwork was submitted on October 1.

On Thursday afternoon, Polygon contacted a representative of EA Sports and declined to comment on the trademark application or the matter.

EA Sports previously used “Football Club” as a trademark because The name of the online community FIFA series from 2011 to 2020.Since 1993, the football game itself has adopted the FIFA name FIFA International Football For Sega Genesis. It is the third longest championship partner in publisher history, second only to the Madden NFL series (1988) and NHL (1991).

But on Thursday, Cam Weber, general manager of EA Sports, said that the partnership may be coming to an end. “Looking forward, we are also exploring the idea of ​​renaming our global EA Sports football game,” Weber said in a statement. “This means that we are reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses throughout the football world.”

EA Sports paid a license fee to FIFA to use its name-these terms were never disclosed-in fact it just got the name of the football federation on the box. In fact, everything else in the series, from dozens of teams to thousands of players, and the leagues they participate in, all come from different arrangements. The World Cup brand now hosts women’s and men’s matches every two years and is also separate from the FIFA championship agreement.

As a name, EA Sports Football Club Not only can the main cosmetics cost be zeroed out, but also some valuable brand space can be returned to the publisher. The publisher officially writes its name into the name of each game, even if the media and the public don’t follow suit. Enter. One notable exception is the EA Sports UFC series (and its short-lived predecessor, EA Sports Mixed Martial Arts).

However, next year will see the return of golf EA Sports PGA Tour, After a period of time, EA Sports Academy RugbyThe addition of EA Sports FC to the rotation reinforces the idea that EA Sports is both a name and a game.