EU orders all personal data collected through ad consent pop-ups be deleted

In 2018 the European Union and European Economic Area began an initiative to protect the digital privacy of European citizens. Called the General Data Protection Regulation (GDPR), this framework made it so online advertisers had to ask permission from website users to serve them personalised ( or as the industry would call them, relevant) advertisements.

Any reader in the EU already knows what I’m talking about, but for those outside: Since this regulation came in, the vast majority of websites viewed from within the EU & EEA greet users with a pop-up asking for their consent to be tracked for advertising purposes. They’re irritating, mainly because they obscure the content you’re trying to see, but also because they can be designed in such a way as to deter users who want to say no (for example, making you untick dozens of boxes to do so).