Europe: Nintendo talks about Switch prices

Nintendo provided a statement about the price reduction of the Switch that will be launched in Europe today. European Nintendo told Eurogamer that the move was due to “multiple factors” and helped potential customers distinguish between different Switch models, namely Switch Lite (pricing remains the same), standard Nintendo Switch system and the upcoming premium Nintendo Switch (OLED model) such as As mentioned earlier, the European price reduction is only applicable to the standard Nintendo Switch system, not to the Switch Lite or the upcoming Nintendo Switch (OLED model)

“Europe Nintendo is changing the European trade price of the Nintendo Switch console to a retailer. Four and a half years after the initial release, the Nintendo Switch continues to maintain a strong sales momentum in Europe. After carefully weighing the European currency exchange rate and the upcoming Nintendo After various factors including the Switch-OLED model, we believe that now is the right time to change the European transaction price of Nintendo Switch. The transaction price of the Nintendo Switch Lite and the upcoming Nintendo Switch-OLED model will not be affected.”

“The consumer’s final price is determined by the retailer. As a guide, we recommend that consumers check the price with local retailers. In Nintendo’s own retail channel, My Nintendo Store, the price of each Nintendo Switch family console is now:

  • Nintendo Switch Lite: £199.99
  • Nintendo Switch: £259.99
  • Nintendo Switch-OLED model: £309.99

“We made price adjustments before the launch of the Nintendo Switch-OLED model so that the price difference between each model in Nintendo’s own retail channel, My Nintendo Store, will become the price that Nintendo judges to be suitable for its own store.”