For over a decade, Sierra has published its own quirky gaming magazine called InterAction

From 2010 to 2014 Richard Corbett Wrote Crapshoot, a column about rolling dice to bring random obscure games back to light. This week, dice brought some history — and when game companies tell it it’s like…at least, to a degree.

In the 80s and 90s, Sierra Online was one of This company on the computer. They are now best known as Lucasarts’ rivals in adventure games, and the usual nostalgic trope is that Lucasarts makes movies and Sierra makes TV shows. None of them took a risk, though, especially since Sierra has made a lot of cool stuff over the years. One of them is InterAction. Then it was a newsletter that morphed into a magazine, which ended up being bundled with the regular magazine as an occasional freebie. Now, here’s a wacky little time capsule…emphasis on wacky.

Can’t argue with that tagline!

The entire collection is available on Sierra founder Ken Williams’ website, Sierra gamer, as part of a more general collection of company history. They’re in PDF format, unlike some of the other ubiquitous copies, and more interesting than you might expect from a brochure.

At least, early on they were. By the end of the InterAction’s run, like Sierra itself, it’s even just what it once was. The great catchphrase “A blatantly biased view of the Sierra family game” was replaced with the first “In-depth knowledge of Sierra’s products and people” (presumably after the official thought that the word “family” was paired with suits and they pulled their suit carts to the Destroy the place), and ultimately the message “Praise Mamon for he is God”, around a pentagram drawn in invisible ink. If you squint hard enough, you can see it in the scan.

Laura Bow is a fun game. Terrible puzzle. great concept.

Clearly, InterAction is unabashed about what it is: a glorified directory. Still, it manages content that will turn the modern marketing type’s hair gray. Take, for example, a reprinted interview with King’s Quest creator Roberta Williams in 1989.