Game Infarcer: Atari acquires Ouya, renamed Booya

Atari, the company behind your grandfather’s favorite console, the Atari 2600, acquired Ouya, the Towerfall: Ascension device, which was discontinued after only two years on the market.

The news came from Atari CEO Wade Rosen, who live-streamed the announcement from the balcony of his favorite Atari hotel room still under construction, saying “Booya, baby, booya, booya, booya.”It’s unclear why Rosen said that, but it wasn’t long before Atari issued a press release explaining that the company had acquired Eurasia for $99 [Editor’s Note: $99 is coincidentally the MSRP of the Ouya device]

“Atari is pleased to announce a landmark move, the company’s largest since the launch of Pitfall: the acquisition of Ouya,” the release reads. “We believe we can rule the new era of gaming together. Imagine walking into your Atari hotel room and seeing a sleek and sexy Atari Booya machine in front of a plasma TV (with a removable TV in the premium room) bracket). Atari has been delivering this excitement to families for decades, and we can’t wait to do it again.”

Atari’s acquisition to date joins a string of other acquisitions that have largely defined the 2022 game. It started with Take-Two Interactive, the parent company behind the Grand Theft Auto franchise, which announced in January that it was buying mobile giant Zynga for nearly $13 billion. A week later, Microsoft announced it was buying Activision Blizzard, the company behind Overwatch and Call of Duty, for $68.7 billion, and two weeks later, Sony announced it was buying Bungie for $3.6 billion. A few weeks later, Sony also announced the acquisition of Jade Raymond’s new studio, Haven Studios.

in an exclusive interview game deceiverRosen explained the strategy behind the Atari acquisition.

“I mean, say it out loud: Buja,” Rosen said. “It feels good, doesn’t it? It feels really good. Bua. Bua. Bua!”

At this point, Rosen continued to scream Buya for about three minutes, game deceiver Not sure what exactly that means. Nevertheless, Ouya is now Booya and is owned by Atari. As for what this means for games, the answer is simple: nothing, like absolutely nothing. Booya does feel good, though.

Industry insiders told game deceiver With the deal set to close next month, Atari is now eyeing Intellivision for its next acquisition, citing that “Atari is really interested in making games available through Amico games like Pool 3D, Corn Hole 3D, and other fan-favorite games. Support for its Atari Booya library.”