Gaming Industry Reacts to Microsoft’s Million-Ton Acquisition of Activision Blizzard

Microsoft’s extraordinary acquisition of Activision Blizzard is the biggest gaming news of 2022 so far, and a huge statement of intent from the tech giant about gaming: Once a subsidiary of Microsoft, it now feels like one of its core strengths. Xbox is currently gaining momentum, mainly thanks to Game Pass and a steady stream of acquisitions, big and small, and once the Activision Blizzard acquisition is complete, Microsoft will become the third largest gaming company in the world (behind Tencent and Sony).

The news was kept silent until it was announced, and people in the gaming industry have been reacting. While it’s a bit odd to start with the final internal reaction, Microsoft CEO Satya Nadella’s statement stands out for its emphasis on workplace culture, showing how well Microsoft understands the potential pitfalls here. The ongoing lawsuit against Activision Blizzard is definitely a factor in these conversations, and if I were a gambler, I’d put my house on Kotick and try to settle them before the acquisition was completed.

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