Nvidia’s biggest and boldest graphics card yet, the RTX 4090 (opens in new tab), slated for release on October 12, priced at $1,599. That’s a reference price for the card, and it’s what you’ll see on Nvidia’s own Founders Edition cards. However, you should expect to pay more for some high-end third-party models, with early listings suggesting it could be as high as 2,550 euros. or $2,000.
At German retailer Caseking you’ll find the Zotac Gaming GeForce RTX 4090 AMP! Extreme Airo for €2,279 (opens in new tab). This is a lovely looking car, sorry card – I’m just wondering how I’m spending the same on my car. This card has a base clock of 2,230MHz and a boost clock of 2,580MHz, and I can only assume it stays cool with an absolutely behemoth heatsink attached to it.
Zotac also offers the Trinity OC, the second most expensive card on the site, for €2,199.
In the US, Newegg lists the Asus GeForce RTX 4090 24GB ROG Strix OC $2,000 (opens in new tab). I was initially surprised at the price – MSI’s water-cooled Suprim Liquid GPU $1,750 (opens in new tab)— but it’s a Strix model, and they always run at a high cost. However, Strix cards generally remain cool, and I expect this RTX 4090 model to be no less at this price. It’s also likely to be relatively fast, though neither Newegg nor Asus have noticed the clock speed.
UK prices are still largely to be confirmed, as Scan, Overclockers and Box do not list prices.This only applies to one card on the Box: the Gigabyte GeForce RTX 4090 Gaming OC is listed as £1,872 (opens in new tab). I can’t imagine how much the Asus Strix will cost in the UK right now.
Keep in mind that even at MSRP, the RTX 4090 in the UK is the worst – £1,679 for the Founders Edition. That’s about $1,858 at today’s pound-to-dollar exchange rate, and a far cry from the $1,599 MSRP for the same card in the US.
It’s worth noting that these are early listings, not must final price. Although I’d be surprised if these didn’t show up at the retail price on launch day.
I’ve also heard from retailers that Nvidia’s RTX 4090 or any cards in the RTX 40 series won’t be available for pre-order, though that’s to be expected. Anyone offering pre-orders may be breaking the rules, so be careful with anything you see as they may not be real.
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That does mean we can expect a rush for the RTX 4090 at launch. Nvidia hasn’t announced where it will sell its Founders Edition cards at launch, though it’s likely to stick with its tried-and-true channel. That means Best Buy in the US and Scan in the UK, although you can currently sign up on Nvidia’s website to be notified closer to the time.
It could be that Nvidia goes back to its own stores for the RTX 40 series Founders Edition, but that could risk bots buying all the stock, which is why Nvidia closed its stores after the initial RTX 30 series launch.
If bots and dealers do get these cards at launch (robot or otherwise), and to some extent they do, then we can expect these used items to fetch even more than $2,000. If you’re looking for a GPU on eBay, be prepared to pay more for one of these GPUs. Ideally, Nvidia would initially have a large inventory and be able to replenish it quickly, although demand could outstrip supply for a while. The RTX 4090 also has an absolutely massive GPU inside, so that might make provisioning a bit trickier.