Insights from our Metaverse Fashion Trends 2022 report

Insights into Gen Z’s avatar style preferences

Missed our virtual panel “What’s next for Metaverse Fashion?” view recording here.

Long before the enormous potential of digital fashion caught the attention of media and brands, members of our community were designing, sharing and wearing their own avatar fashion creations. They’ve been redefining digital identities and their personal style for over a decade, but in the last few years we’ve seen an incredible leap in the evolution of self-expression on our platform.

By partnering with our community of creators and launching layered clothing – Our new technology powers ultra-realistic 3D clothing – once again raising the bar for what our creators can make. With opportunities for self-expression and personal style on the rise, we decided to take a moment to connect with our incredible community and gain a deeper understanding of their experience with digital fashion. We conducted extensive research, drawing inspiration from our own platforms and survey responses¹ From 1,000 members of Gen Z who are active on Roblox and very familiar with digital fashion.

To gain insight into the digital fashion trends we’re seeing, we’ve partnered with one of the world’s leading art and design education institutions, parsons school of designreleased our “2022 Metaverse Fashion Trends” report. Here are the top 5 trends.

2. The influence of the creator community on fashion is accelerating

In 2022 only, more than 11.5 million creators Designed More than 62 million Virtual clothing and accessories on Roblox. These creators dress millions of people around the world and influence the way they express themselves in the digital and real worlds.

To illustrate this point, there are at least 200 times more creators The estimated number of clothing and accessories designing on Roblox is fashion designers in the US creating physical collections².

In 2022, we see an influx of global fashion and beauty brands Create digitally stylish and immersive experiences for Roblox (or combine with existing popular experiences on the platform) – including Gucci, Burberry, Carolina Herrera, Tommy Hilfiger, nas, Arrow Yoga and supermodels and entrepreneurs Karlie Klossand Metaverse-only fashion houses such as dress. Most of these brands are tapping into the vast expertise of members of the Roblox community who can help create beautiful digital fashion and other engaging content on the platform.

2. Self-expression and inclusion in digital fashion Generation Z

The vast majority of Gen Z active on Roblox indicated in our survey that they have customized their avatars, half Each of them is changing the clothes of the avatar at least weekly.

Just like in the real world, people tend to relate to and respond to those around them based on how they look and dress, which can have a profound effect on their self-confidence and relationships.Dressing up their avatars allows consumers to express their individuality (47%) and Feeling good about themselves (43%)but also to show off their digital collections and create stronger connections with their peers in both the digital and physical worlds.

In fact, 2 in 5 Respondents indicated that expressing themselves with clothing and accessories in the digital world is more important than expressing themselves in the real world.

Data from respondents on what their avatar clothing allows Gen Z consumers to do

Diverse options for avatar customization are important to most community members, and they can easily customize themselves to be whoever they want on Roblox.In our survey, they noted the importance of having a variety of skin tones (say 70%) and complete body (64%), and a variety of hair colours, textures and styles (70%).

seven out of ten Consider Inclusivity in Digital Fashion Design “Very” or “extremely” important. This challenge can be addressed with new technologies such as Layered Clothing, a new feature that has been embraced by our community of creators and users.During 2022, more than 157 million Users on Roblox already have access to free and paid items of community-created layered clothing items.

3. Nearly three-quarters of Gen Z say they spend money on digital fashion

People express themselves through their avatar styles and Roblox fashion choices, just like they do in the real world, More than half (53%) say their style changes depending on their mood or feeling on a given day, and 37% Change clothes based on where they’re going in the metaverse and what they’re doing. many(42%) will change clothes Try out your new purchase today.

Data from respondents on what makes them change their avatar style

Of those who said they spend money on digital fashion, 31% of users say they typically spend up to $5 per month, and Another 30% It is said to be as high as $10-20 per month, while nearly 12% It will cost $50-100 per month. more than a quarter say they spend anywhere from $20 to over $100 on a single virtual item.

4. IRL trends influence avatar fashion (and vice versa)

In our survey, 70% of Gen Z say their avatars dress at least a little like their IRL style, and as much (70%) Said they also took body style inspiration from the avatar’s attire.

Take the #Barbiecore trend, which started popping up on social media as part of the excitement for the upcoming “Barbie” movie, or Y2K nostalgia: the Roblox community is eager to reflect these 2022 trends in terms of item creation and avatar styling. Key fashion trends.

timely release Forever 21 x Barbie Collections help ensure shoppers can quickly (and literally) dress up for their metaverse adventures, Y2K trends peak on Roblox, with total purchases of items with the Y2K tag exceeding 188 million From January to September 2022.

Roblox's Y2K Avatar Store

5. The popularity of digital fashion is on the rise

Recent Industry Research Pointing to Gen Z’s “tremendous cultural and economic impact,” as this consumer group accounts for about a quarter of the world’s population and already has hundreds of billions of dollars in purchasing power in the U.S. alone. As this demographic spends more time in immersive social spaces like Roblox, the popularity and influence of digital fashion is on the rise.

More than half (58%) of respondents thinks a career as a digital fashion designer is just as impressive, if not more so rather than the role of physical fashion designer. This number grows significantly among those who spend up to $100 per month on avatar fashion, with 54% Saying being a digital fashion designer is even more impressive.

Looking to the near future, we expect the next generation of fashion designers and brands to be deeply immersed in digital fashion, wearing avatars, designing 3D digital versions of their collections, and creating metaverse exclusives.

Respondent Data on What Gen Z Looks for in Digital Fashion Brands and Designers

We’re so excited to be partnering with thought leaders at Parsons School of Design, alongside brands, designers, and our Roblox community, to learn how we can further enable self-expression and enable our communities to be who they want to be—in our platform and elsewhere.

¹To gain the latest consumer insights, Roblox, in partnership with Parsons School of Design, commissioned Momentive (makers of the SurveyMonkey platform) to conduct a survey of 1,000 14-24-year-olds from September 19-21, 2022 in the United States .The sample has been gender balanced The Census Bureau’s American Community Survey to reflect the demographic makeup of the U.S. population for that age group.