Amazon’s fantasy MMO new world went live earlier this week, and despite some high-profile troubles such as long lines and stupid legends, it is still very popular: four days later, it still tops the list 100 before steam, Today surpasses the perennial heavyweight PUBG, Dota 2, and even CS:GO in terms of concurrent players. No one enjoys success more than Amazon founder and executive chairman Jeff Bezos, who triumphantly introduced the game on Twitter earlier today.
Bezos wrote: “After many failures and setbacks in the game, we have achieved success.” “I am proud of the team’s persistence. Treat setbacks as a useful obstacle to learning. No matter what your goal is, no matter what Don’t give up on how difficult it is.”
(2/2) The two articles are only 8 months apart. https://t.co/EbTVhnrJpAOctober 1, 2021
It sounds like something you would see on the ideal plaque hanging in your mother’s kitchen, but it is true: Despite having almost unlimited resources, Amazon has been trying to come up with a game that people want to play. Before the decision was over, it cancelled the laneless MOBA Breakaway and the Lord of the Rings MMO, and even “unreleased” its 2020 hero shooting game Crucible-I don’t remember what happened before-it was completely painful.
The new world is now a success story, but it seems to have encountered a lot of difficulties in the development process. It was postponed no less than four times, from May 2020 to August, then spring 2021, then August 2021, and finally the last minute postponed to September 28. Bloomberg The article that Bezos linked in a follow-up tweet was only resolved after confirmation by a tribal consultant hired by the studio. Yes, some of the characters in the game are actually racist. In one of the Beta tests, there was also the whole “bricking of expensive GPUs”. Although extremely rare, it was shocking.
Nevertheless, it is still a reasonable blow-through the peak concurrency on Steam, it beat Valheim to become the biggest new game so far in 2021. We will see the comparison of Battlefield 2042 in November, which can be said to be the next blockbuster on the calendar.
It’s hard to say where the new world will be in a year from now, whether it’s going to obscurity or eventually making World of Warcraft sweat, but now this is a huge success, a testament to Amazon’s commitment and patience with it. Bezos may not have been directly involved in its creation, but as the person who gave Amazon the green light to enter the game field more than five years ago, you can understand his pride in it.