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Magic: Party prices go up
The price of some physical magic: The party product will be going up Later this year, a lot of players weren’t happy with it.Wizards attributed the increase to a sharp rise in production costs, but critics pointed to the announcement on the same day WotC parent Hasbro reported revenue growth across all of the company’s divisions, with adjusted operating profit close to $142 million in the most recent quarter.
WotC said the price increase will be kept “as small as possible” and will affect the following top-of-the-line bundles, Unfinity and Jumpstart products:
- Draft Booster
- set booster
- collector booster
- bundle
- quick start booster
Commander deck prices will also increase with the release of the new Capena Street Set.
“Each of these products will increase by a slightly different percentage, which we estimate is about 11 percent of the products that see an increase, taking into account regional differences,” WotC said. “These additions will also not affect other product lines such as Masters, Modern Horizons, Secret Lair, Challenger Decks or Universes Beyond.”
Price hikes are rarely welcome, especially when they accompany multi-million dollar profit reports. CCG player, designer and streamer Brian Kibler at Twitter In response to the news:
However, Kibler also admits that at least some of the bounce is the result of optics. “I do want to point out that the fact that the price of the Magic pack has stayed the same for *years* (except for things like collector boosters) is pretty amazing, but they announced it on the same day they discussed it on the earnings call. very interesting record profits,” he said in a follow-up report tweet.
Some of his followers agree, but there is still plenty of criticism, with some players pointing out that prices outside the US have actually risen (in some cases significantly).
A more nuanced discussion of price increases and capitalism in general is taking place Magic: TCG Subsection. “It’s to increase profits,” redditor De Carlo wrote. “Although these five years [profit] Goals are achieved faster, and they also predict lower profits [growth] (Not negative!) For the next year or two – this is one way to keep the numbers on the page looking good. Because let’s be honest: who would stop buying Magic because of this? “
Some Magic players say they’ll actually reduce their spending on hobbies, but Perp703 Predicting sweeping cuts won’t meaningfully affect WotC’s plans or prospects, as he believes Magic is leading the way in free-to-play video games.
“90% of the people who play casually are not where you make your big money,” they wrote. “10% of the players who are considered whales are the ones you make money. That’s why the arena economy has gotten so bad – when you can Catering to the few who spend most of their money on games?”
The Magic: The Gathering price hike will start in September.