Microsoft buys Activision Blizzard for what Disney paid for Fox

It’s been less than 24 hours since Microsoft announced its acquisition of Activision Blizzard for a staggering $68.7 billion. There is no doubt that this will be one of the biggest deals the gaming industry has ever seen, and the world is still in shock, if not the biggest.

That’s a lot of money already, but until you look at Microsoft’s own acquisition history, and the entertainment industry as a whole, it doesn’t really put things in perspective. In 2019, Disney buys Fox in historic $71.3 billion deal, just $2.6 billion more than what Microsoft paid for Activision Blizzard.

This is Microsoft’s largest acquisition to date. Before Activision Blizzard, Microsoft’s highest was Linkedin, $26.2 billion in 2016. In more related terms, Microsoft paid roughly 10 times what it paid for Bethesda & Zenimax to acquire Activision Blizzard in 2020.

Most of Microsoft’s other acquisitions pale in comparison. The same goes for the film and television industry.Disney only paid Marvel’s $4 billion in 2009, and spends another Star Wars $4 Billion in Three Years.

The only other major acquisition that comes to mind in gaming is Take-Two, which bought Zynga for $12.7 billion last week. The GTA parent company wanted to gain a foothold in mobile, and Microsoft achieved the same by acquiring the ownership of Candy Crush maker King (part of Acti Blizz) — an area that has eluded it for years.