Netflix’s audience numbers have been a bit vague, but the new system of the streaming media giant aims to solve the problem. Netflix will soon track the number of viewers based on the number of hours watched a certain show or movie, during which the streamer announced Third Quarter Earnings Report Tuesday. Although this switch did give us a better understanding of what is popular, it also resulted in an unexpectedly lively data table.
For many years, Netflix has not stated at all how many viewers watch a certain show or movie. Then the streaming service reports how many people watched 70% of the show or movie. Now, when a member only watches two minutes or more of programs, it has been counting the account “views”.
According to Netflix, the new metric is designed to better reflect the number of repeat views, rather than just counting once per account.For example, the old indicators would be biased towards programs that attract a large number of unique viewers, such as Tiger King. The new indicator is biased towards the time spent in the show or movie, for example 13 reasons. It seems to favor stickiness rather than temporary peaks of popularity.
Although most of the top 10 games in the old Netflix version still appear in the new version, there are still some very interesting additions. On the one hand, Martin Scorsese’s crime epic, Irishman, A movie that was not on the top 10 movie list under the old, most-viewed indicator, is now the third most-viewed movie in Netflix history. In other words, this notoriously long movie may be long enough to make itself a place in the top five.
As far as he is concerned, Scorsese has always been Voice critics of streaming services In the past-even if he Keep making movies for themThe legendary director claimed that the vast amount of content on these platforms, and even the “content” label itself, belittles the art form and bury truly great works. Maybe now that he knows that his epic has received more attention than originally reported, he will feel better about things.
At the other end of the spectrum is another new member on the list: Kissing booth 2. although IrishmanThe running time of three and a half hours may be related to its new ranking, Kissing booth 2 It was only 2 hours and 14 minutes (still very long), which means it got a better position, thanks in large part to re-watching.
This change should help make Netflix’s numbers clearer in future earnings calls and announcements. But in the same earnings call, Netflix did use its old system for the last time.Streaming service announces hit Korean drama Squid game Since its release on September 17, it has been watched by 142 million households.Which makes Squid game The most popular series in the history of the service.
Netflix also announced that it will disclose the audience data of its original shows and movies more frequently in the future, which means we can expect stranger numbers and more critical indicators in the future.