Nintendo “has no plan” to lower the price of the US Switch after European price cuts

Nintendo recently announced that it will permanently reduce the price of the British/European standard Switch model to £259.99/£269.99/£279.99/£329.99. This is a nice small price cut. This is the first price cut since the device was launched in 2017. This has made many people hope that US stores can also make similar price cuts. Unfortunately, this does not seem to be the case, at least for the foreseeable future.

Aksios Reporter Stephen Totilo (Stephen Totilo) Chronicles of Video Games) Posted a tweet saying that he had a conversation with Nintendo about the possibility of lowering Switch prices on our shores, and the company stated that it “has no plans” to do so.

“Trade price adjustments are only for the European region. There are no plans to change the manufacturer’s suggested retail price of any Nintendo Switch model in the United States,” read the statement to Totilo.

Nintendo Switch OLED

The Switch was launched in March 2017 at a price of $299.99 and has maintained that price ever since. In addition to rare sales, the best way to get a cheaper Switch is to purchase the handheld-only Switch Lite, which was launched in 2019 and costs $249.99. Although some people are annoyed by this stagnant price point, Nintendo has little incentive to change the status quo. The Switch is one of the best-selling game consoles of all time and continues to perform well, with total sales exceeding 89 million units as of August 2021.

Nintendo is currently preparing to launch the $349.99 Switch OLED (pictured above), which is a new model with an improved screen and other minor adjustments but runs on the same internal hardware, so it is not the real one that many people hope for Its successor reveals it.Nintendo issued a statement Chronicles of Video Games It is said that the price cut in Europe is to make way for the OLED launched on October 8.

“After carefully weighing various factors, including the European currency exchange rate and the upcoming Nintendo Switch-OLED model, we believe that now is the right time to change the price of Nintendo Switch European trade.” Read the statement.

I am not an economist, but I can only assume the reasons for the UK/Europe price cuts and the US is not only related to market differences. These figures may indicate that there is no reason to lower prices here, and Europe implies otherwise. Or the company has another reason, it’s all because of Nintendo. If you are an American gamer and still insist on lowering the price before finally buying the Switch, then you just need to be patient.

[Sources: Stephen Totilo via Video Games Chronicle]