Today, Pokémon International and Macy’s showed off a new balloon design featuring Pikachu and Ibrahimovic for Macy’s Thanksgiving Day parade. The balloon marks the first time Pikachu will appear in the Manhattan sky with another Pokémon since the franchise’s debut in the Macy’s Thanksgiving Day parade in 2001. The new balloon features Pikachu and Ibrahimovic, dressed in cold weather costumes on a giant sleigh inspired by Pokémon Balls to help fans and families welcome the holiday.
“Pikachu and Ibrahimovic are the perfect ambassadors for the fun and joy of Pokémon, in this new balloon launched on the occasion of the brand’s 25th anniversary. Pikachu is still the brand’s icon, and it has appeared in Mei every year for decades. The parade of the western department store has always made fans and families happy. The launch of Eevee is known for its unique evolutionary ability. It is the perfect Pokémon friend to join Pikachu and represent the brand, because we look forward to the future and all the fun that has not yet arrived And adventure.”
Colin Palmer, Vice President of International Marketing, Pokémon Company
“The Pokémon balloon has become the mainstay of the Macy’s Thanksgiving Day parade, and it is also the balloon that fans and families look forward to year after year. As Pikachu prepares to illuminate the parade route for the 21st consecutive year, we welcome Eevee to the Macy’s parade Because we expect them to make the audience happy for many years to come.”
Jordan Darby, producer of Macy’s Thanksgiving Day Parade.
Source: Pokemon Company