Prolific studio buyer EA is reportedly looking to be acquired

With the recent wave of consolidation in the gaming world, it’s easy to forget the original studio acquisition master: Electronic Arts. Ironically, a new report Dylan Byers of the independent publication Puck said EA, which has a market value of $36 billion, has been looking to be acquired by a larger company, nearly being acquired by NBCUniversal.

Brian Roberts, CEO of NBCUniversal’s parent company Comcast, reportedly approached EA CEO Andrew Wilson with a proposal to merge EA and NBCUniversal, putting Wilson in charge of the combined entity. Negotiations continued for several weeks before breaking down over price issues and the final form of the combined entity.