PUBG studio to use NFTs in ‘UGC-driven open metaverse,’ whatever that means

Apparently unphased by the backlash to recent NFT project announcements, Playerunknown’s Battlegrounds studio Krafton has announced that it is getting into the NFT game. The company has signed a deal with Naver Z, the operator of the metaverse platform Zepeto“to develop a new Web 3.0 and non-fungible token (NFT) project aimed at building an NFT metaverse platform.”

There’s no indication that Krafton’s NFT project will be tied to PUBG directly—instead, the company will use the experience it’s earned developing and running PUBG to create a “user-generation content (UGC) creation tool,” as well as a virtual world built in the Unreal Engine. Naver Z will “manage the metaverse service,” according to the statement, and handle community and social services.