RIP FIFA: EA trademark EA Sports FC

Last week, EA announced that it might have had enough of the money paid to FIFA, the governing body of the football world, in the kind of casual way that only large corporations can do, in order to call its game FIFA. “Looking forward, we are also exploring the idea of ​​renaming our global EA SPORTS football game,” Cam Weber, general manager of EA Sports Group Wrote in a blog post“This means that we are reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses throughout the football world.”

Sure enough today there is news (Thanks polygon) EA has applied for a new European trademark for something called EA Sports FC. These are the “computer game software” submitted to the UK Intellectual Property Office and the European Union Intellectual Property Office on October 1.