Sega and General Mills Team Up for Sonic The Hedgehog Cereal

ahead of next week’s expected release Sonic the Hedgehog 2 In theaters, Sega and General Mills announced a partnership to bring the blue hedgehog to breakfast nooks across the country.

General Mills will release two Sonic-branded foods, with the mandatory breakfast cereal taking center stage. Featuring a honey-flavored ring with a spinning dash and a Chaos Jade Marshmallow, the cereal goes all out to represent Sega’s mascot. There’s also a “fun out-of-the-box activity for a quick start to the day”. Neat!

Michael Cisneros, Senior Manager of Licensing at SEGA USA, had this to say about the partnership:

“General Mills is one of the most important brands in the food industry – especially when it comes to youth-focused products, so we’re excited to partner with them. This collaboration is a really fun and creative way to bring Sonic gaming to life. some of the iconic aspects of the game into an all-new product line, and we’re excited to introduce it to Sonic fans.”

Also getting a box of fruit snacks that Sonic handles, we don’t have any details other than its presence. Both products are considered “special editions,” so don’t expect them to last long on grocery store shelves. They will go fast!

Paramount Pictures Sonic the Hedgehog 2 Released on April 8.