Ubisoft has not abandoned the AAA franchise with a new free play initiative


In a recent earnings announcement, Ubisoft provided an update to the game release schedule with information about Skull & Bones, but there was also talk about the company’s new initiative, Free Games, in the future. With the announcement that Tom Clancy’s universe is expanding with two new F2P adventures, many are concerned about what this means for Ubi’s single-player staples such as Assassin’s Creed and Far Cry.

The revenue call reveals that a major shift in focus is currently underway and is moving towards more freedom to play in the beloved universe and new IPs.In a small statement provided to Game Informer, A Ubisoft representative said:

“Our intention is to offer a diverse lineup of games that players will love on all platforms. We’re happy to invest more in the free play experience, but that doesn’t mean a reduction in AAA services. We want to make it clear that our goal is to continue to provide premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic, Skull & Bones, while expanding our free play portfolio. To strengthen the brand and reach more players. “

Ubisoft’s Frederick Dueget said in a financial presentation that the studio was involved in the transition from the infamous annual release model. By moving away from the annual release schedule for games like Assassin’s Creed, the quality of these flagship franchises soared in a very positive direction, proving that the annual model stopped working. The shift gives us a little more freedom to explore other expansion tools, such as F2P models and mobile ventures.

The pros and cons are, yes, Ubisoft focuses on the free play experience, but that doesn’t mean it’s abandoning what’s known. Now, we have to wait patiently for the news of Beyond Good and Evil 2 …


What do you want Ubisoft to focus on in the future? Are you worried about F2P push or are you excited that these teams have the means to explore more gaming options? Make a noise with your hot take in the comments section below!