Ubisoft insists on NFT and quotes “principles”

In the interview Decrypt (thanks European players), UbisoftBlockchain Director Didier Genevois stated that the company will continue to advance its NFT program while adhering to its “principles”, as he said: “This experiment aims to understand how the decentralized value proposition is accepted and accepted by people. “Ours Players. We know this is a major change that takes time, but we will stay true to our three principles. “

The three principles he refers to are “use technology responsibly and build a safe environment”, allowing players to explore new areas of NFT, “only use energy-saving equity to prove the blockchain”, and “focus on meaningful value” Provide players with suggestions that benefit their gaming experience”. It is not clear how any of these three principles are implemented.

Ubisoft’s first foray into NFT was launched as Ubisoft Quartz, an NFT platform for AAA games and the first game to use them, Tom Clancy’s Ghost Recon: Breakpoint.Unfortunately, it turns out Totally unwelcome Even when compared with other NFT markets, this is not necessarily a good sign of the company’s NFT efforts. However, it seems committed to moving forward, so we will see how this move can be shaken.

Even for a company as large as Ubisoft, it has a lot to do. Earlier this year, the company had to deal with credible allegations of gender discrimination and abuse in the workplace, but it has not yet satisfactorily resolved these allegations. This pandemic is not friendly to Ubisoft, because the massive brain drain has drained the company. Nevertheless, it seems content to move on as if nothing is wrong.