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Ubisoft prepares for its 35th birthday, offering discounts and free gifts
As one of the largest video game publishers on the planet, Ubisoft was founded in France 35 years ago: to be precise, on March 28, 1986.It seems that someone at Ubisoft today has realized this, because now the anniversary has passed and it announced A bunch of 35th anniversary celebrations.
Although it’s easy to think that giants like Ubisoft have always been there, the company grew out of a very successful computer mail order business. The five Guillemot brothers were all co-founders. They saw the rapidly growing demand for video game software and realized that with experience in publishing and publishing, they should start developing.
“There is a specific business-you have to have the right game,” Ubisoft CEO Yves Guillemot (appointed in 1988) told Game informant“As mail order began to grow rapidly, we switched from mail order to selling to retailers eager to get products at reasonable prices. When my brother found the price difference, he started importing games, so we sold them to other suppliers to sell them to customers 50% of the price. This is how Ubisoft created it in 1986. We said, “Well, we really have to look at how we create these games because we know how to buy them. We know what works, Because we like to create and play these games, we should organize ourselves to create them.'”
Therefore, Ubi Soft, initially with a space between words, is an abbreviation of Ubiquitous Software.
We are celebrating our 35th birthday 🎉 Prepare some gifts for yourself to learn more about your favorite Ubisoft games! View the full show✨November 2, 2021
Ubisoft was successful from the beginning: its first game, Zombi, received good news and sales (later it was reimagined as the first game for the ill-fated Wii U). However, what really made Ubisoft stand out was the highly successful platform game “Lehman” in 1995, which is still an active series today. Other major works in the company’s history include the Rainbow Six and Tom Clancy series, Prince of Persia, Assassin’s Creed (developed from the PoP prototype), Far Cry, and Just Dance-of course, there are dozens of other series. Add to this list.
“We are 35 years old this year! 35 years of immersive world centered on your enjoyment,” the company’s announcement read. “To celebrate, we have two months of special events, gifts and retrospectives. Join us, discover new worlds and return to your favorites.”
What is confusing, however, is that for an activity that started with admonishing you to “open your gift!”, nothing more seems to happen. Some discount, The daily lottery of Ubisoft store points, and some Ghost Recon Breakpoint cosmetic. Upcoming are free weekends for publisher games, rewards related to Ubisoft+ accounts, and some of the most interesting game giveaways. It may just be a copy of Far Cry 3 or something else, but hey, we can dream.
The celebration comes at a time when Ubisoft is facing serious issues regarding the working environment of its studio, which is 16 months after the first serious allegations of abuse, harassment and misconduct came to light. After Activision seemed to have made the same concession, workers this weekend asked the leadership to make faster concessions. Yves Guillemot said earlier this year that since the scandal first broke out, “important progress” has been made in resolving such problems, but there are still some people who need to be convinced.