Ubisoft’s latest effort to convince employees that NFTs are good fails

NFTs and blockchain technology seem to be losing favor with game makers. After the initial burst of enthusiasm, both indie studios and major publishers are considering slowing down their practices, or moving away from NFTs altogether. One exception is Ubisoft, which seems determined to advance the technology despite negative reaction from gamers and employees.

a new one Bloomberg Friction between Ubisoft’s management and employees intensified on Thursday after the company made another announcement on its internal message board announcing its blockchain technology strategy, the report said. The message sparked negative responses from hundreds of employees, the report said.