Valve targets dodgy discounts in new rules for Steam game sales

Valve provided more information on upcoming changes to game sales and discounting rules. These new rules affect how often developers and publishers discount games, as well as the percentage of discounts.

The rule changes were originally announced earlier this month, but Valve only provided details on changes to the “cooling off” period between discounts, and shared plans to reduce that period from six weeks to 28 days. Now, Valve has announced the full list of rule changes, which you can see below:

  • You can run a start-up discount, but once the start-up discount ends, you won’t be able to run any other discounts for 28 days.
  • Your product cannot be discounted for 28 days after the price of any currency has increased.
  • Discounts cannot run within 28 days of your previous discount, except for Steam-wide seasonal events.
  • Discounts for seasonal sales events cannot run within 28 days of your game’s launch, 28 days after launch discounts end, or 28 days after any currency price increase.
  • You may not change the price while the promotion is running or planned in the future.
  • Product discounts cannot exceed 90% or fall below 10%.
  • Custom discounts cannot last more than two weeks or less than 1 day.