YouTube needs to get serious about small streamers if it wants to compete with Twitch

Twitch and YouTube are currently the biggest players in live streaming. Mixer is down, Facebook Gaming is, um, Facebook Gaming, so these places become If you wish to stream to tens of thousands of viewers. While YouTube has done a good job of taking on more established streaming platforms by acquiring some of the world’s largest streaming platforms, it hasn’t established itself among the smaller ones. Even TikTok is better known than YouTube for live streaming. As a 2-in-1 platform for live and pre-recorded video, it should have a lot of advantages, but it hasn’t beaten Amazon yet. So what does YouTube need to do to catch up to Twitch?

The key, then, is its community, or lack thereof.twitching is This The first notable streaming platform, started in 2007 as Justin.tv, naturally dominated with OG — but was not successful in building a community because it’s been around for so long.

Twitch’s trick to nurturing a community is its raid and hosting system. When streamers finally find an audience, there are very few viewers they serve alone. No matter how big or small, if someone watches streamer X, there’s a good chance they’ll also support their friend streamer Y. X and Y sometimes even stream together. When they’re not streaming together and X goes offline before Y, they might raid or host Y and have their audience come over to say hi, aware of the overlap.

(Image credit: Valkyrie)

This is the ebb and flow of what Twitch offers, and YouTube is just beginning to nurture. YouTube calls its Raid system Live Redirect, but you have to be a partner of Raid other channels, but anyone can be Raid if they subscribe to Raid.Then you have to make sure you’ve subscribed the person on YouTube, and then there are some other settings to check to make sure it’s working, according to this help guide (opens in new tab). It’s complicated and difficult compared to Twitch’s alternatives, and while Twitch has had a long history of hate attacks (though they still happen occasionally), no one wants the attacks to go away, showing how important they are to Twitch’s culture.