Twitch and YouTube are currently the biggest players in live streaming. Mixer is down, Facebook Gaming is, um, Facebook Gaming, so these places become If you wish to stream to tens of thousands of viewers. While YouTube has done a good job of taking on more established streaming platforms by acquiring some of the world’s largest streaming platforms, it hasn’t established itself among the smaller ones. Even TikTok is better known than YouTube for live streaming. As a 2-in-1 platform for live and pre-recorded video, it should have a lot of advantages, but it hasn’t beaten Amazon yet. So what does YouTube need to do to catch up to Twitch?
The key, then, is its community, or lack thereof.twitching is This The first notable streaming platform, started in 2007 as Justin.tv, naturally dominated with OG — but was not successful in building a community because it’s been around for so long.
Twitch’s trick to nurturing a community is its raid and hosting system. When streamers finally find an audience, there are very few viewers they serve alone. No matter how big or small, if someone watches streamer X, there’s a good chance they’ll also support their friend streamer Y. X and Y sometimes even stream together. When they’re not streaming together and X goes offline before Y, they might raid or host Y and have their audience come over to say hi, aware of the overlap.
This is the ebb and flow of what Twitch offers, and YouTube is just beginning to nurture. YouTube calls its Raid system Live Redirect, but you have to be a partner of Raid other channels, but anyone can be Raid if they subscribe to Raid.Then you have to make sure you’ve subscribed the person on YouTube, and then there are some other settings to check to make sure it’s working, according to this help guide (opens in new tab). It’s complicated and difficult compared to Twitch’s alternatives, and while Twitch has had a long history of hate attacks (though they still happen occasionally), no one wants the attacks to go away, showing how important they are to Twitch’s culture.
Host raids from your channel no Getting familiar on Twitch can feel like an honor. It’s new people, new faces seeing your content. It’s like buying a drink from a friendly stranger at the bar you just talked to. You will feel connected and sometimes it will start a whole new friendship. If the community size difference is large enough, it can make a big difference for smaller streamers — potentially opening the door to a larger audience.
YouTube’s own multiple features have also hindered its success. When I type “YouTube streaming” into Google, the search engine thinks I’m talking about streaming content like movies, no live streaming. So YouTube has regular videos, movies and shows, and then livestreams, and the navigation between each is disjointed and confusing. When Twitch’s UI doesn’t help smaller streamers, that’s saying something because they’ve pushed them to the bottom of the heap.
When I pressed the Live tab on my company’s Google account, I was pushed to Steven Crowder, golf tournaments, and a puzzling combination of children’s sketches titled “If the object is a person, food and cosmetics are alive!crazy related situation (opens in new tab)“. This page doesn’t make it clear to new streamers that this is their place, especially when Twitch is showing a more relevant streaming page right around the corner – the type of stuff they probably think they can make themselves.
YouTube Have However, it has made strides in strengthening its streamer roster. Every month or so a new streamer announces that they are migrating to YouTube. But YouTube’s deals with these big streamers have little impact on the smaller streaming community.you can have myth (opens in new tab), Lily Pichu (opens in new tab), Ludwig (opens in new tab), Tim Tatman (opens in new tab)and more on your platform, but what seems to happen is that fans go to YouTube Those ones Streams and those streams. They won’t go because the streaming community is thriving, even a solid one. They come to YouTube Live to watch streams they’ve fallen in love with elsewhere.
The exception to this rule is Valkyrie (opens in new tab), whose popularity soared not on Twitch but on YouTube. She used to be a big streamer, but has really found her footing on the Google platform. Arguably, this has less to do with streaming and more to do with the craze among us and the YouTube videos and clips that spawn from those playback sessions. Importantly, the streamer was collaborating on Twitch and YouTube at the time, so her voice and presence could still be felt on Twitch in other streamers’ lobbies, across the streaming realm.
YouTube’s streaming space is more like the EU, while Twitch is more like the US. YouTube streaming is like countries with one overarching governing body, and these countries are very different from each other. Twitch streaming is more of a state, and although individual communities still exist, they blend seamlessly across borders. On YouTube, communities care more about their respective countries than governing bodies, but on Twitch, the love for the platform and its overall power is much stronger. Even if they resent the bad things it often does.
When I interviewed the streamer about convulsive state (opens in new tab) Earlier this year, despite seeing some success on YouTube, everyone said they would do it again on Twitch. It’s certainly a biased group because they stream on Twitch, but even as a streamer myself, I can’t imagine starting over on YouTube — at least not yet.When I started streaming more than two years ago and was thinking about where to stream, Twitch seemed to be the only Sensible options. Mixer is tiny, YouTube is a well-thought-out Live video platform, Facebook seems toxic, and Twitch is, um, Twitch. This Live platform. Even with YouTube’s better streaming quality, possibly better ad revenue, and multiple features, Twitch grabbed my attention like many others in lockdown.
YouTube’s streaming platform feels like it’s still under construction. It needs to find a way to attract more than just the biggest names in streaming. Maybe someone out there is working on improving the low end of the streamer scale, but we haven’t seen significant results yet. Even though it has had such a big influence on the development of Twitch streaming as a video hosting site, where streamers put VOD and highlights, it is still struggling to rival Twitch’s title as the home of livestreaming and even gaming.
What YouTube needs to do is find a way to make streaming on YouTube feel like a home, not another option. It needs to make streaming feel popular and be a core part of what YouTube does, not a “live” afterthought next to all the other videos the internet has ever seen. Make streamers feel special, just like YouTube. Otherwise Twitch will always be number one.