After 11 years of making YouTube videos, Dunkey (aka videogamedunkey) is breaking into the world of independent publishing, establishing BigMode with his wife Leah.
He announced his new label in a five-minute video, “My Indie Game Publishing Company,” in which he claimed he was “tired of being on the sidelines waiting for great games to come out,” rather than wanting to be involved in making them happen.
“I’ve been on YouTube for 11 years, and one of the core themes of my channel has always been to put soulless cash in the trash, and to hold up and celebrate truly inspired artworks in this medium,” he said. “I’ve been looking for the best indie games for years and trying to do them justice and get millions of eyes on the games that really deserve their attention.”
Dunkey called the label a “harmonious continuation” of his channel, adding that his “number one priority is to release some of the best games”. He continued: “I want BigMode to serve as my seal of approval, and I don’t apply lightly. I’m not looking for creative control over your game, but I do want to be a part of it.”
If Dunkey’s indie label only leads to one indie game coming out of the gate, it’s a success. I support any content creator who wants to use their resources and influence to help grow the indie scene, so I say good luck, good luck to you.September 22, 2022
The video mainly highlights the fact that Dunkey has played a lot of games, which clearly qualifies him to release them. He also said that developers are at the forefront of BigMode, saying the label “will work to build games and developers,” and that BigMode “has put a lot of effort into making the most developer-friendly contracts possible.” He did not explain the contract How to be developer friendly, just keep saying “The bottom line is to help great games succeed and help them continue to be successful in the future.”
Even though it’s only a short video, it’s about a big, scary game. The game didn’t convince everyone, with a handful of industry figures and fans expressing their concerns about Dunkey’s seniority, and instead of trying to find a partner for his brand rollout, he appeared to be encouraging developers to approach him.Developer Rami Ismail commend The intent behind BigMode, but added: “If you’re going to get a deal from someone whose distribution qualification is ‘I’ve played a lot of games,’ then your upfront payment is over 130% of your high-paying, comfortable budget.”
Johan Toresson of Raw Fury tweet “More funding for more developers is always good,” adding that he hoped “the announcement was just a little deaf…and all went well for those who signed on.” Despite some uncertainty Sex — and there’s a lot of sneering about Dunkey’s claim to have boosted some of the most popular indie games of the past decade — but there’s also a lot of positive reception. Celeste programmer and artist Noel Berry noted that Dunkey was one of the first to notice indie platformers. “I can’t speak for the other games he mentioned in the video, but he also found the way celeste was before it, followed it a year later, and made the day one video because he liked our demo ,” Berry tweet.
It’s great to see Dunkey eager to elevate enthusiastic developers and bring some indie indie games into the spotlight, but I agree with others that the style of the announcement video is a bit deaf. It will be interesting to see what happens when BigMode gets its act together, puts its money where its mouth is, and invests in “the most passionate and creative people.” But for now, BigMode appears to be waiting for the diamond to polish itself before picking it.